On-Hold Marketing. Sounds like pretty boring stuff, doesn't it? But did you know that in a study conducted by AT&T some years ago, some 16% of people said they had purchased something they learned about when they were waiting on hold?
Still not excited? What if I told you that using conservative numbers a well-produced On-Hold Marketing program could make your income go up by $67,500? Hard to believe? Let's follow the numbers.
From our conversations, we have determined that the average WinWholesale company fields about 400 calls per week, and that at least half of those calls will be placed on hold. So chances are, you place 200 calls on hold per week.
Remember the 16% number above? Ok, let's cut it in half, to 8%, just too hedge our bets. So, if you place 200 calls on hold per week, an average of 16 people (8% of 200) will decide to buy something from you as a result of your on-hold marketing.
If your average ticket increase is just $50, with a 20% target margin, you have a $12.50 increase per sale. You can do the math - that's $10,000 per year in extra volume. And as you can see we're using very, very conservative numbers.
Of course if you just have silence - or even worse some radio station advertising your competitor - that's $10,000 of lost sales!
But let’s take it a step further.
Let’s say that once a month you get a call from someone who is looking for a supplier to take care of their needs on a regular basis. Just once per month. Let’s assume that some of those potential customers decide to go with your company because when they are on hold they hear about something that really impresses them. Maybe it’s your store hours. Maybe it’s your free delivery services. Maybe it’s a product that you carry that means a lot to them. Whatever your message, it has a positive impact, and (again using conservative figures) you end up with 2 of the 12. What would that be worth to you?
Assuming an average customer worth $25k in annual sales and a 25% margin, you just made an extra $12,500 on just two new average sized customers! Add that to the extra 10k you made in add-on sales, and you’ve got an additional $22,500 just this year.
Then of course, if you do things well at your store, you’ll keep those customers, and you can add that same number year after year! In just three years, that comes up to $67,500!
But even if my numbers are wrong by half, you’re still looking at an increase of over $32,225. Even if I’ve overshot my numbers by a factor of 4, you’ll still make over $16,000 more by simply installing a WinOnHold on-hold marketing system.
The real question is, can you afford to LOSE $67,500 - or possibly many times that amount - over the next few years?
It’s inexpensive. It’s easy to use, and over 270 WinWholesale stores like yours are using it right now!
So if you’re ready to stop losing money to your competitors, Click here to find out more or just call us today to get started! We can have you signed up in 5 minutes and you could be enjoying the benefits of this great money-making service in just one week or less from today!
Why not call now?
1.888.465.3661
