by Johnny Gailer
The end of the year sits just around the corner, and for many of us that means a huge amount of work: Crunching numbers, running reports, setting budgets, creating better processes, not to mention your day-to-day responsibilities.
As you're grinding through this busy time there is one important piece of your business you should take care not to let slip through the cracks:
Marketing.
"There are only two things in a business that make money - innovation and marketing, everything else is cost." - Peter Drucker
Your marketing create the experience that makes your customers keep coming back. Marketing is the lifeblood that fuels sales, allows you to help your customers with more products, and brings new business in.
Your customers only do business with you because they like the way your business appears to them. The way customers and prospects see your business is a direct result from your marketing efforts.
If you're looking at growing your business next year, make sure you don't let your huge ginormous snowball of year-end responsibilities bury your marketing efforts.
And don't forget:
If a farmer has a bad year, that doesn't stop him from sowing seed for the next harvest."
Happy Marketing!
