by Jimmy Harris
Have you ever thought about how important your "Audio Brand" is?
It's really, really important because of the scientifically proven fact that people remember what they hear much better than what they see, or read. Don't believe me? Big companies spend billions on getting you to identify them with a sound or phrase you've heard over and over.
Take, for example, the Intel logo. I'll bet you can hear the bongs. No? Click here to hear it. Remember the sound of "Have a Coke and a Smile"... what about "Allstate" ... Can you hear the rich baritone voice saying it?
Here's a quick and easy test from very old advertising. If you're younger than 25 or 30 you may not remember these... but I'm guessing everyone will get the first two.(Answers below)
- "Plop plop, fizz fizz ___ _____ _ _______ __ __!" What's the product?
"We'll keep the _______ on for you." What business is this?
"Marlboro tastes good like... like _ _________ ______." Finish the sentence.
If you didn't get that last one, don't feel bad. The last time it legally aired on radio or television was January of 1970! But anyone over the age of about 54 or 55 finished it word for word. You may not even be a smoker, but the advertisers knew if they could get the sound in your head, it would stick. And if you did remember it, let me ask you this: Marlboro spent millions this last year on print advertising (magazines, posters, billboards, etc) - Any idea what their campaign was?
Yeah... me neither.
And that's exactly why radio commercials for cigarettes and alcohol were made illegal way back in 1970. They knew then what many companies are just now discovering.
Audio Branding Works.
Smart and successful companies know this and use it to their advantage. And speaking of successful companies...
Congratulations to Prisco Panza, Chris Lopez, Vince Brown, Carl Long, Stan Bippen and Jeff Kroeker for being selected as "Company of the Year" for 2014 in their industry segments. As a business owner myself, I know you don't rise to the top by accident. It took a lot of hard work, and a ton of great decision making to earn this kind of honor.
And guess what we also noticed? Five of the six companies I just listed are usingwinonhold.com to brand their companies! We'd love to help your company do the same!
ANSWERS: 1)...Oh What a Relief it is! (Alka Seltzer), 2)"light" (Motel 6), and 3) ... a cigarette should."
