By Johnny Gailer
1. Your on-hold marketing is a chance to differentiate. Try to avoid being generic, or anything that sounds "elevator music-y."
2. What music is the right music? Worry less about what kind of music you or your customers like; instead, think about how you want them to view your company and what music genre compliments the brand image you've established. (Need help with this? Check out this article about what people see when they hear different types of music.)
3. Think about the length of your hold times. If your customers wait on hold at your company for more than 30 seconds, play music with a slower tempo rather than an aggressive one. Music with a slower tempo typically makes the wait time seem shorter.
4. The key of the music will affect your caller's mood. Music in a major key, or where the tune sounds balanced, creates a positive sound and evokes a tone of happiness and lighter mood to your callers.
Music in a minor key, however, where the tune sounds slightly off-balance, creates a sad sound and can encourage a more dismal mood.
Bonus Marketing Tip: Do you play music in your store, showroom, or at your counter? Take note:
Do you know your busiest times of day? - Play fast-paced music during those times. Traffic will move through quicker.
Want to increase browse time? - Play slow-tempo music. Traffic will slow down and give you a chance to sell more by making demonstration times seem shorter and give you more time for point of purchase sales.
Let winonhold.com help you advertise to your walk-in customers by putting together a custom in-store radio station for your company.
Need helping put all the above information into action? Click here to email us, or give us a call at 888-465-3661.