by Jimmy Harris
No question about it, we’re up against some tough times in this economy. High fuel prices and the slowdown in building have hit everyone in the supply business. Surprisingly though, many WinWholesale companies continue to thrive despite the economic obstacles. From what I have seen, most of them have two things in common:
First, they maintain a positive outlook, and second, they are staying on offense.
Now, I can’t help you much with the positive outlook, but I can talk with you about how to stay on offense.
You’re already using your on-hold time effectively, to convert new callers into customers and sell more to your existing customers. And you’re taking the time to read a marketing newsletter… so congratulations! It certainly appears that you are still in an offensive mindset when it comes to marketing your company.
Now, to help you get the very most out of your on-hold marketing, let’s review the benefits of your on-hold marketing, and think of ways to optimize the benefits of your service.
Here are 7 ways to WIN with your on-hold marketing:
1. Increase Sales To Existing Customers.
WinOnHold marketing is one of the most efficient ways to inform and remind your customers of all the products you carry. Not only your main supplies, but your new products, and your ancillary products, like tools and supplies. Remember to update your on-hold messages regularly, and let your customers know about many different products they can benefit from.
2. Convert More New Callers Into Customers.
When you place potential customers on hold there’s something you should know: If they hear silence, 60% of them will hang up within one minute. But when they hear professionally produced on-hold advertising, callers will stay on the line 2-3 times longer. WinOnHold helps you prevent dropped calls and the lost sales that result from them, and convert callers into customers. To help convert more callers into customers, use store image scripts to let new prospective customers know what you stand for, and how you can make their job easier!
3. Increase Attendance at Special Events.
“Counter Days” or “Customer Appreciation Days” are a great way to get people in the door, increase customer loyalty, and show off your new product lines. WinOnHold Marketing is a great way to get more people in the door. More people = more money… so remember to advertise your events on-hold.
4. Utilize Professional Tools to get Your Message Across.
When you want to let your customers know about a new product you are carrying, or remind them of products you’ve been carrying for years, WinOnHold marketing makes it easy! You can choose from more than two thousand expertly crafted scripts written exclusively for WinWholesale companies. Whatever the model, line, or product you wish to advertise, chances are we've already written a script - or multiple scripts - for that specific product. Remember, if you don’t find the product script you’re looking for, let us know, and one of our certified professional copywriters will write a customer script to achieve your goals.
5. Save Time And Make Your Job Easier.
Our step-by-step “production builder” at WinOnHold.com is designed to help you easily create an on-hold message that suits the image of your company, and accomplishes your marketing goals. It’s straight forward and easy to use, so you can create your on-hold message quickly, and save a little time in your busy day. Remember that you can schedule changes well in advance. Everyone has certain weeks or months that are quite hectic (during inventory, over the holidays, etc.), but by scheduling your changes in advance, you can save time and ensure your messages are current and fresh!
6. Get Help Paying For It.
We’ve developed a co-op advertising documentation tool exclusively for Winwholesale companies. This free tool tracks exactly how much you’re spending on each vendor you’re advertising through winonhold. You can access this information any time you want. Be sure to take advantage of this valuable tool.
7. Take Advantage of Free Customer Service and Support.
If you ever have a question or a problem of any kind, we’re only a phone call away. Please don’t hesitate to call if there is ever anything we can do for you. Our customer service has never been outsourced, and never will be. When you call, you will speak with someone right here in our offices that can answer your question or help you resolve your problem.
We want to help you benefit from your on-hold marketing in every way possible, so please let me know if you have any thoughts as to how we can better serve you.
Until next time, stay on offense, and stay sharp!
