Ever hear the story about the guy who faced tough times by going inside, closing the doors and hoping for the best?
Yea, me neither.
And for good reason. That story is not worth repeating
Invariably, all the great stories are about a regular guy who stared down insurmountable obstacles with grit, determination and a never-say-die attitude. They don’t make excuses. They don’t blame others. Most importantly, whether it’s Rocky Balboa, Lance Armstrong, or Frodo Baggins, these gritty characters never, ever, EVER quit, no matter what.
Were they tempted to quit? Sure they were. And that temptation always came when they reached the bottom. When Lance Armstrong was lying sick in the hospital, his body weakened and emaciated not only from the cancer, but from the effects of the medications to heal the cancer - do you think he wasn’t tempted to quit? When Rocky Balboa was getting pummeled by the hammer-fisted Drago, or when Frodo Baggins was lying tired and hungry on the side of Mount Doom, do you think they felt like quitting? Sure they did.
But they didn’t. And that’s why their stories are great. That’s why we tell them over and over again.
Of course there are other stories, but I specifically chose these stories, because even though two of them are fictional characters, these stories are about regular people. These people weren’t born with exceptionally good looks or a genius IQ or uncanny innate athletic ability that made things easy for them.
Sure, they had strengths, but we all have strengths. What made these people legends was their ability to just keep getting up and doing what they knew to do, and sticking with it no matter what. After defeating cancer, Lance Armstrong won the grueling Tour De France for the 7th time! Rocky Balboa brought the chemically-enhanced giant Drago to his knees and the diminutive hobbit Frodo Baggins climbed Mount Doom and saved Middle Earth!
And that, my friend, is what legends are made of.
Regular people like you and me who just won’t quit. It’s what international business building genius Chet Holmes calls “Pig-headed determination and discipline”.
As we stand here together, side by side, staring down an economic forecast that looks foreboding and uncertain at best, I’ve made a decision.
I’m not going to quit.
Instead I’ve decided that I’m going to work even harder this year than I did last year to help my customers grow their companies by providing the most effective audio marketing products and services on the market at a stunning value proposition.
I’d love to help you.
But I’m under no illusions. I know that what I do isn’t going to be the most important factor to your success in the coming year. I also know that it’s not the political environment or even the economic environment.
All of those things can have an effect, of course, but the most important factor in deciding your future and the future of your company is you.
You can either go and sit down and hope for the best or you can join me, rollup your sleeves, get out the maps andchart a course for success together.
Times are tough. The storm is coming.
Let’s create a Legacy!
Till next month . . . Stay Sharp!
