The Importance of "Preaching What You Practice"

 
 

By Jimmy Harris

As I'm sitting here in my studio/office at the end of a long day, I'm watching the video on the front page of the all new Winsupply Inc website.

As a marketing professional, I'm genuinely impressed!

Of course, I've always been impressed with the Winwholesale model of doing business, since the first day I walked into a Winlectric to check out their lighting products, which I could see shining in their showroom from the street! Since then I've learned that not only are Win stores great for customers, they're also an awesome way to make the American Dream work... for those who are willing to work for it!

The new website communicates a truly winning spirit! The advertising matches what I've seen in store after store after store as I've visited some of our customers across the Southeast and even as far west as Canada. I've heard it in the excited and hopeful voices of the young new Presidents and managers just beginning their careers, and I've heard it in the calm confidence of those who have been with Winwholesale for 30 or 40 years, and are about to retire comfortably because of what was afforded to them through the Win business model.

The new "It All Starts Here" video really communicates the strength and professionalism of Winsupply. It makes me happy to be a part of the "Win" family.

But what about you?

Are you doing all you can to make your customers happy they are a part of your business family, and make prospective customers look for a way to be a part?

To do that, you must gently control your customer's experience of your store.How do your callers experience YOUR brand when they call you on the phone? Is it professional? Friendly? Hopeful? And - importantly - is it that way consistently? Are you training all your employees on how to consistently communicate your brand, both in person and on the phone?

What about when a caller is placed on hold for a short period of time... does what they hear on the phone match the overall message you're trying to communicate? In other words, is what they hear fresh, clear, engaging, and customer-focused? Or is it the local rock station (which is just now playing a commercial for a local "Big Box" store)?

Someone said it's important to "practice what you preach" ... It just occurred to me that good phone handling procedures as well as a professional and upbeat auto attendant and on-hold messaging program is a great way to "Preach what youPractice"! If you're offering great products, superior service, free delivery, and fresh donuts at 7 am on Thursday mornings... why not use hold time to tell your callers who you are and what you are doing to help them?

If you are already using our services, thanks again for your business. If not, give me a call today at 1-888-465-3661... let's get you started Preaching what you Practice!