Win Presidents rated on-hold marketing from winonhold.com (Harris Communications, Inc.) as more effective in growing their business than the internet, television, direct mail, print ads, radio ads, and even the yellow pages, according to a recent third-party on-hold marketing survey. In fact, nearly 100% of Winonhold survey respondents feel their on-hold marketing service serves as a useful tool that adds value to their overall marketing strategy, is nice to have, or is informative to clients.
The survey was commissioned by the On-Hold Messaging Association and conducted by Greystoke Insights in May 2012. The results of the survey come from over 1500 respondents from 27 different on-hold marketing companies (including Winonhold), and reveal three solid advantages of Winonhold's on-hold marketing service:
1. Winonhold members demonstrate a higher satisfaction rating (87%) with on-hold marketing than the average of survey respondents from the other companies surveyed (85%) and are more likely to recommend the service to others. The survey also states why respondents are likely to recommend the service. Some of the reasons they specify include outstanding customer service, the easy-to-use software to update their on-hold messages, quick turnaround time, and the effectiveness of the service. Here's what a few Winonhold members had to say:
- "On hold marketing is the best value I've ever had in advertising my company."
- "I highly recommend using it."
- "Winonhold is a great company to deal with."
- "It has worked well for our company."
- "I have been very pleased with on-hold messaging. On a scale of 1-10, with 10 being best, Winonhold is a 12!"
- "I'm very pleased with our current provider. They do an excellent job and are regularly reminding us to update and review our messages."
- "Very professional, great customer service, productions are completed in a very timely manner."
2. At least 39% of Winonhold members know for a fact their on-hold marketing service has been directly responsible for increasing sales. That's nearly twice as high as the average of the other on-hold marketing companies in the survey. According to the data, one of the primary reasons Winonhold respondents decide to use on-hold marketing is to promote the sale of products and services, and Winonhold has helped a large percentage of survey respondents in achieving this goal.
3. The survey indicates Winonhold members view their on-hold marketing service as being more effective for them than other forms of advertising, and also does much more than just increase sales. As stated earlier, when asked to rank the effectiveness of on-hold marketing and the previously mentioned forms of advertising they use, on-hold marketing sits at the top of that list. Respondents were then asked in what ways on-hold marketing has been effective for them. Survey data shows building image and professionalism to be the biggest benefit, followed by providing value to time on hold, and decreased hang-ups.
High customer satisfaction, increased sales, and so much more - as one survey respondent simply said, "It works!"
If you're already using winonhold.com, then congratulations for making a great decision for your company!
If you're NOT yet using winonhold.com, and would like to find out why more than than 350 Winwholesale Presidents and Managers just like you are, click here to request a callback, or just pick up the phone and call 888.465.3661. It takes about 10 minutes to do a quick analysis of your company and see whether Winonhold's on-hold marketing services might help your company.