by Johnny Gailer
So you've recently signed up for the Winonhold Service. The next step is to figure out what to do with it. Here are a few ways we can help you use your service to WIN on hold.
Upsell: Increase your existing customers' average ticket by advertising tools, complementary products and the everyday point of purchase items. You're already doing this while they wait at your counter, why not while they wait on hold?
Move Stock: Got a great deal running? Do yourself a favor and let folks know about it!
Stand Out: Tired of being seen as a commodity peddler? Do something different. Whether it's after-hours delivery or free coffee before 10, make sure to remind your customers why you're the better choice.
Promote Special Days: Doing something cool? Brats and burgers? Big sale? Vendor Day? Talk about it! Studies show it takes 14 messages before people remember! Use hold time to talk about cool events.
Save Time: Is there a question you answer 47 times a day? Answer it on hold. You'll save man hours and give your customers better service. Everybody wins.
Cross Promote: Your callers already like you - that's why they're calling - and chances are, they'll buy into other products and services if they know about them.
Say Thanks: There are very few words that have the impact of a simple thank you. Reminding your customers how much you appreciate them can go a long way in forging a lasting relationship.
Get the help of a vendor: Promote those vendors who help you pay for stuff. Take advantage of our co-op proof of advertising program to help you pay for your investment.