By Jimmy Harris
When you're advertising, everyone says you have to talk about your "USP" (Unique Selling Proposition), right? Maybe you can't do one in the title, but is there something you do that sets you apart, something specific? (If you want to showcase your friendly, courteous staff, check out this article: What Separates YOU From the Herd.)
Remember when Domino's would deliver your pizza in 30 minutes or you got it free? (I miss those days!) If I had to guess, I'd say they sold at least a hundred million extra pizzasbecause they told us over and over and over what their USP was.
And who among us didn't order a pizza from Domino's in the 80's and 90's hoping against hope they'd bring it in 33 minutes? I know I did. More often than not, I had to pay for it. Come to think of it, I'm sure I paid for the "free" ones too, because I was so intrigued by the idea of getting the pizza free, I never thought about the price.
I was willing to pay more on all my pizzas for the chance of getting one free! Quite honestly, I just realized that today!
Do you know our USP at winonhold.com? It's simple.
You can't get THIS anywhere else!"
What's that mean? It means we've combined award-winning national voice talent, results-oriented scriptwriting, same-day turnaround times, thousands of scripts you can use right now, and an online system custom-built around Winwholesale that allows you to manage all of this at an extremely fair price and with very little effort on your part.
Personally, I'd like it to be a little cleaner. But for now, it's working pretty well. We are serving just a few more than 350 Winwholesale companies with On-Hold Marketing, Auto Attendant messaging and After-Hours messaging. (Stay tuned for new services just around the bend!)
But enough about us... what's YOUR USP?
Think about it, work on it, and then put it in all your advertising and see what happens!