By Johnny Gailer
Knowing your customers have something to listen to is great, but just how exactly does the winonhold.com on-hold marketing service help your company grow?
Take a look at these 3 ways winonhold.com increases your business:
Improving Your Customer Service = Increasing Your Repeat Business
The service your customer receives directly relates to your bottom line because creating a better experience than your competitor is crucial to winning your customers' business. The moment you start with winonhold.com, your customer service drastically improves. Wait times seem shorter because you engage their mind with relevant messages and calming music. You can use wait times to communicate important events and special hours. And callers won’t have to wonder if they’ve been hung up on. When you create a better experience when they call, you have a better chance of capitalizing on the advertising that got them to call in the first place.
Presenting a Professional Company Image = Trust = More Won Business
Gaining trust may be the single most important element to win and keep a customer’s business. And to gain trust you must present a great company image. When your callers wait on hold listening to messages with Your Brand, Your Products, and Your services - your company will appear more substantial, more professional, and thus more trustworthy. This is especially important if you're selling products that have become somewhat commoditized and have to bid on jobs. A customer knowing he can count on you to deliver is the trust that can be won simply by displaying a professional company image.
Captive Target Audience = Sales Opportunities
When your caller is placed on hold you have something every sales and marketing professional dreams about – a captive target audience. So don’t waste it. Use hold time to educate callers about new products. Remind them of complimentary products and services for up-sell and cross-selling opportunities. Communicate your competitive advantages and the brand messages you want them to buy into.
BONUS: Don't know what to say on hold?
Answer these quick questions:
- If you had 30 seconds to say the same thing to each individual customer what would you tell them?
- Do you have any new products?
- What products have they forgotten you stock?
- What services can you offer them?
- Why should they do business with you?
- What can you add to increase ticket sizes?
- Do you have any important announcements or special events?
- What question does your staff answer 47 times a day?